A Major Change for 2023: For the Greater Good

To our fellow Wildlife Guardians,

2022 was quite a challenging year, having to deal with global supply chain disruptions to our business while at the same time shaping the course of edZOOcation™, which our team could not be more excited about!

I am forever grateful for the impact we’ve made on wildlife conservation, thanks to your contribution and care about our mission of course. I’ve personally given much thought on where we want to take our company in the long term, and we have some very ambitious changes to announce!

We’ve set a new 10-year goal to donate over $1 Million to wildlife conservation within a single year. We celebrated our 5-year anniversary for Wildlife Tree this past month on 12/11/22, and we’ve donated over $32,000 to wildlife conservation to date. As you can see, we have quite a ways to go in order to meet our new 10-year goal of donating $1 Million in a single year.

With this new goal comes a monumental change to how much we decide to donate, which has also been hastened by the urgency to save critical keystone species from extinction. I’m proud to announce that we’ve increased the amount we donate from 10% of proceeds to now 50%. That’s not just “doubling down” on conservation, that’s a 5X increase towards conservation. These changes have already begun to roll out on our website.

We are calling 2023 “The Year of Conservation.” We’re not only donating a larger portion, but we’ll be focused much more on telling the success stories of conservation, and establishing more intimate relationships with our conservation partners. Our edZOOcation™ boxes will be focused on endangered species, and I couldn’t be more thrilled to share this journey with you.

As you know, we’re more than just a wildlife education company, we’re a wildlife conservation company. You’re not just a customer, you’re a conservationist. You are helping to shape the next generation into being better stewards of nature with a deep empathy and fascination for ecosystems, creating a world where all living things can thrive.

Here’s to a prosperous new year!

Thank you,

Jenny Curtis
Founder, Wildlife Tree

ps. it would mean the world to us if you would take our survey so we can get to know you some more and improve edZOOcation™: https://form.typeform.com/to/qZYeoXx3

1 comment

Love your stuffed animals. I have bought them for grandchildren and friends children.
They are always adorable and the children love them. As do their parents.
I have always loved stuffed animals and truly appreciate your quality, affordability and that you donate to the Wildlife Conversation Foundation.

Margo Clements November 07, 2023

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